BRAND IDENTITY
Sawwl is a social media & mobile app designed to help users ask and answer trivial
as well as meaningful questions in a fun and engaging way.
One of the unique aspects of Sawwl is its gamification system that rewards users for
their contributions to the community while promoting honesty and openness. Users
earn experience points (XP) for their contributions, which can be used to unlock new
question types and other features. Additionally, users can earn coins by answering
questions, which can be used to ask more complex questions and more.
The gamification also eases the learning curve for users by gradually introducing
more complex statistical concepts. It transitions them from answering simple opinion
polls to engaging with intricate research-based questions.
The name "Sawwl" was chosen based on the Arabic word "( "سألpronounced "s'al"),
which means "to ask" in English. The name was chosen to reflect the core purpose
of the app, It should be pronounced as "soul" in English, which is an easy and
memorable way for non-Arabic speakers to pronounce the name.
2023
